Pressure is building as the semester winds down and the exam schedule looms.  Remember Students, You HAVE been in Class.  You DID turn in your papers and projects. You LEARNED more than you realize. Your faculty WANT you to succeed. Make sure you sleep, hydrate, exercise and put one foot in front of the other.

No doubt that the world of print news is in a state of flux.  And, gone may be the days when a kid on a bike delivered news through neighborhoods in the early morning hours.  It has taken a while for print media to figure out how to play in a virtual world, but it looks now as though they may be staging something of a comeback.  A steady decline in advertising has spurred print news sources to limit the number of on-line views people can have each month before they have to subscribe.  Leading the charge is heavyweight, The New York Times.  With 454,000 digital subscribers, The New York Times now offers three unlimited access plans that range from $15 to $35 per month.  Without a subscription, The Times allows readers to access only 10 free view for articles each month.  Last month, Gannet Co., Inc. announced its own plan to limit access and create subscriber charge rates for all 80 of its markets.  Will it be enough to save the print news media…. Stay tuned……

For those who think not, you might need to think again. The Modern Language Association, one of three major style sources for academic writing now includes formal guidelines for citing tweets.

“Begin the entry in the works-cited list with the author’s real name and, in parentheses, user name, if both are known and they differ.  If only the user name is known, give it alone. Next, provide the entire text of the tweet in quotation marks, without changing the capitalization.  Conclude the entry with the date and time of the message and the medium of publication (Tweet).”

An example:

Smith, Janet F. (ColumbiaStatePres). “Heading to Wynn Varble concert in the Cherry Theater. Hope to see students there.” 15 March 2012, 6:40 p.m. Tweet.

Green, Amy H. (ColumbiaStateSnowGoddess). “Quick Everyone! Back to bed! It snowed!” 13 January 2012, 5:30 a.m. Tweet.

For help with news contact, send your information to the Marketing and Public Relations Office. WE will be happy to draft and pitch news information and can also evaluate your submissions for inclusion in other places, such as digital signage, social media, etc. There is absolutely NO need to write your own news pieces. Just send us the raw sources and information. Bullets are great! We will craft a piece that we have some promise will be considered for publication or news service coverage. That usually includes quotes for affirmation that might sew the piece together.

Not all information is appropriate for external news coverage and even some that we believe is very important may not be selected by various news outlets. AP formatting is only one criterion for evaluating a story for submission. Column length, timeliness, use of photos, video support and a dubious test for dullness all account for whether one piece might run while another may not.

In all cases, the earlier you submit information, the more likely we will be able to do something creative with it. We use a variety of sources and resources to take your messages to the public and attempt to be surgical in terms of where we send releases.